On 16 June 2020 six global charity nonprofit organizations came together for the first time to form The Future of Tourism Coalition with the global mission to place destinations at the center of recovery strategies – the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC).
With our unique approach to travel and tourism through social enterprise Charitable Travel are pleased to become a signatory to the guiding principles of The Future of Tourism Coalition. Through Charitable Travel our customers can give 5% of the price of their holiday to their chosen charity at no extra cost through our margin sacrifice in support of our social purpose.
The Coalition share that decades of unfettered growth in travel have put the world’s treasured places at risk – environmentally, culturally, socially, and financially. The travel and tourism industries face a precarious and uncertain future due to the COVID-19 global pandemic, with international tourist numbers projected to fall 60-80% in 2020. As tourism moves forward and recovers, re-centering around a strong set of principles is vital for long term sustainable and equitable growth.
To rally global change, the Coalition has put forth Guiding Principles that outline a bold vision for tourism’s path forward and is calling on tourism agencies, travel companies, governments, investors, non-governmental organisations and destination communities to commit to them.
The Guiding Principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends. Those Principles call for signatories to:
- See the whole picture
- Use sustainability standards
- Collaborate in destination management
- Choose quality over quantity
- Demand fair income distribution
- Reduce tourism’s burden
- Redefine economic success
- Mitigate climate impacts
- Close the loop on resources
- Contain tourism’s land use
- Diversify source markets
- Protect sense of place
- Operate business responsibly
Charitable Travel CEO Melissa Tilling says “We are delighted to be a signatory to the guiding principles of The Future of Tourism Coalition. We believe social enterprise is contributing significantly to these guiding principles already every day but we’re also aware this is a ‘journey’ towards a sustainable and responsible future for our industry”.
She continues, “Looking at the signatories so far there is lower representation from the PATA region right now, but these principles are critical to the future of the region. We encourage our fellow PATA UK Chapter and global PATA community to get involved and embrace this change.”
Interested travel and tourism stakeholders are invited to show their support and become part of the movement by joining as signatories.