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In Kind Direct and Save the Children join forces to support families during the school holidays

The school summer holidays should mean fun and freedom, but for many families it’s a period of stress and worry as they struggle to make ends meet, balancing the additional childcare needs, activities, and food costs necessary when school is out.
Aiming to provide support to these children and families are In Kind Direct, and Save the Children, partnering for the third consecutive year. Working alongside a range of other organisations, In Kind Direct and Save the Children’s Summer of Play programme will help to provide children with the products, activities, and ideas they need to be happy, healthy, and alive this summer, and go back to school ready to learn.
In Kind Direct works with numerous corporate partners who donate products for the charity to distribute to its network of over 6,000 UK charitable organisations, as well as hosting free and low-cost activities on its website to help kids entertained.
Save the Children will be providing grant funding to 33 local community partners to organise summer activities for families on low incomes. Last summer, this funding benefitted over 6,000 children across the UK. 
Parents told the two organisations that, sadly, they felt embarrassed and ashamed that their children had to go without and were cutting back on food themselves to try and provide for their children over the summer.
“The number of children growing in poverty has risen to 4.3 million, or nine in a classroom of 30,” says Gavin Benn, head of community investment at Save the Children.
“During the summer, this means that some children who should be having fun are struggling – because parents can’t afford to provide breakfast or the financial stress they’re under, takes its toll on their kids, however much they might try to shield them from it.
“The Summer of Play programme emphasises the importance of accessible and affordable summer activities in local communities, ensuring all children have memorable and engaging summer experiences.”
Together, the two charities are encouraging charitable organisations to sign up to In Kind Direct’s network to access the products they need to give children and families a Summer of Play. So if you’re a charitable organisation supporting children and families this summer and need access to arts and crafts, toys and books, contact In Kind Direct for support.

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