Largely unexplored by international leisure visitors, Saudi is the true home of Arabia – a land rich in culture, heritage, mystique, and romance. A land of adventure and unparalleled hospitality. Saudi is a study in contrasts. From Al Jouf in the north to Jazan in the south, you’ll find arid deserts and lush valleys, clear seas and rugged mountains, ancient archaeological sites and modern architecture, haute cuisine and street food.

It is a country of natural beauty, great diversity, and hidden treasures. Saudi’s tourism offering focuses on delivering authentically Arabian adventure, culture and heritage underpinned by remarkable hospitality. It is the Kingdom’s unique natural attributes and its authenticity as the home of Arabia that is sure to attract and captivate travellers.

Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the kingdom worthy of a spot on any outdoor enthusiast’s bucket list. The kingdom boasts quite an itinerary, from desert and water adventures to camping and hiking through caves and craters. Part of what’s special about the Arabian Peninsula — and specifically Saudi — is its desert. In fact, Saudi Arabia is home to the largest sand desert on earth. From adrenaline packed excursions like dune bashing and sandboarding to more serene, history-inspired activities such as camel riding and Arabian camping, the desert in Saudi serves as a canvas for more than just adventure travellers. With a coastline stretching more than 2,000 kilometres, Saudi also offers some of the world’s most stunning stretches of golden sand and tranquil blue waters, mostly untouched coastline and rich nature and marine habitats, perfect for swimming, diving and water sport activities. Different still, Saudi’s diverse topography is a delight for hiking enthusiasts. With striking lookout points atop cliffs and an oasis in the desert, there are plenty of adventures to embark upon on foot.

If culture and heritage are why you travel, then look no further than Saudi Arabia. Experience a land where the past comes to life. From the labyrinthine streets of ancient cities, to the intricate rock carvings of early civilisations, the kingdom’s rich history is written large across the landscape. When you explore the ancient ruins and rock-carven tombs of Nabatean Hegra (the same civilisation as Petra) or walk the narrow winding streets of Al-Turaif, surrounded by beautiful Najd architecture, you are opening a doorway into Saudi’s rich and fascinating history. Since the days of antiquity, Saudi has occupied a pivotal position at the crossroads of Asia, Africa and Europe. Today, there are more than 11,000 archaeological sites throughout the Kingdom, telling the story of the civilisations that lived over the years. The Kingdom of Saudi Arabia is proud to have five UNESCO World Heritage Sites dotted across the country and all worthy of a visit.

From the bustling and exciting cities of Jeddah, Riyadh and Dammam to the remote and beautiful terrains in Tabuk, Al Jouf, Rub al Khali and Abha, Saudi Arabia offers something for every traveller. Be one of the first to experience this untouched destination.