Bask in the sun in the heart of Florida’s Gulf Coast, Tampa Bay. As Florida’s Most Welcoming Destination, Tampa Bay has continued to evolve and reimagine itself, welcoming new restaurants, hotels, and attractions. Learn why Tampa Bay is lovingly referred to as “Cigar City” at the new J.C. Newman Cigar Company Museum in Historic Ybor City.

Taste the flavours of Ybor City as you continue your journey to Florida’s oldest restaurant, The Columbia Restaurant. Experience the new boutique Hotel Haya, bringing modern flair and Spanish charm together in the Latin Quarter. Guests and locals alike can indulge in a Latin-inspired meal at their restaurant, Flor Fina.

Just a free streetcar ride away is downtown Tampa, where you can stroll down the Tampa Riverwalk to Sparkman Wharf and indulge in elevated Tex-Mex fare at JOTORO. Immerse yourself in luxury at the new JW Marriott Tampa Water Street and head up to the new rooftop bar, SIX, for locally inspired dishes and incredible waterfront views.

Discover Tampa Bay’s top attractions such as Busch Gardens® Tampa Bay and ride Tigris, the tallest launch coaster in Florida. Dive into Florida’s aquatic ecosystems from the inland springs to the Gulf of Mexico at The Florida Aquarium. Take on the hungry giraffes at ZooTampa at Lowry Park and visit more than 2,000 animals in natural exhibits. Head over Hyde Park Village and shop in beautiful local boutiques and dine in excellent restaurants such as Meat Market Tampa or the American diner-style Goody Goody.

Tampa Bay’s latest development, Midtown, houses the new dual-branded Aloft/Element Midtown Tampa surrounded by a host of shopping and dining options. Take in the Tampa Bay skyline from their Tulum-inspired rooftop bar, Sal Y Mar, a casual yet sophisticated blend of flavours with an old-world inspired menu.

With all that’s new that Tampa Bay has to offer, visitors will be sure to see why this is Florida’s Most Exciting Destination. Treasure Awaits!