For a relatively small town, it’s easy to get lost in the serene beauty of Fredericksburg. In the rich German history. The countless unique and sophisticated shops. Numerous award-winning wineries and restaurants.  No trip through Texas is complete without experiencing our Texas heart and German soul.

Get ready to shop! Because tucked away in over 150 shops, galleries and boutiques  in Fredericksburg, you’ll find creations by a variety of local artists. Women’s fashion ranging from vintage and hand-sewn to upscale contemporary. A staggering collection of home décor. Antiques, Western wear, antiquarian and Texana books. Gourmet food. Several shops selling award-winning wine from local wineries. And yes, even Lederhosen. Two tips: bring comfy shoes, and visit one of the local spas after you’re done!

Forget about boring history books. German heritage and national history are very much alive in Fredericksburg. You’ll see it in the architecture of the town buildings, unique Sunday Houses and quaint country schoolhouses. Explore it at the Vereins Kirche, the Pioneer Museum, Sauer-Beckmann Living History Farm, the National Museum of the Pacific War, LBJ’s Texas White House at the LBJ Ranch in Stonewall, Fort Martin Scott and the Texas Rangers Heritage Centre, and hear it in the music and even taste it in the food.

For foodies and lovers of authentic German cuisine, Fredericksburg will not disappoint.  Escolar and lobster. Seared duck breast with ginger/orange glaze. Tender steaks. And very naughty desserts. All complemented by award-winning cabs, zins, chards, rieslings and merlots from the numerous local vineyards and wineries. Guten Appetit!

The serene beauty of the Hill Country is one of the main reasons over one million visitors flock to Fredericksburg every year. The gently rolling hills. The spectacular carpet of spring wildflowers — especially at Wildseed Farms. The 360º view atop Enchanted Rock. Bird and butterfly watching. Volkssporting along the many hiking trails. Challenging 18-hole golf. And biking down  picturesque country roads. There’s something for everyone to enjoy — compliments of the Hill Country’s most loyal ambassador, Mother Nature.

Fredericksburg is home to over 300 festivals and events every year. Feast on German fare and music at the famous Oktoberfest. Sample local delicacies at several culinary-and-wine-centred festivals. Stroll art galleries every First Friday. There are antique car rallies, bicycle tours and 4th of July fun. But above all else, when you visit Fredericksburg there’s one thing you must do first — check out our calendar and join in the festivities.

A variety of live music comes standard at many local eateries in Fredericksburg. Summer outdoor concert series. Choral groups. Bring your own guitar and join in at Luckenbach Texas. If theatre is more your style, catch the Fredericksburg Theatre Company. One visit and you’ll be planning an encore of your own.

The spring wildflowers are absolutely intoxicating. The summer peaches are mouth-watering. The fall festivals are never-ending, and the holidays bring a month-long
Frohe Weihnachten you’ll never forget, complete with a picturesque lighted Main Street, 26-foot tall German Christmas Pyramid and real ice skating rink! Needless to
say, no matter what time of year visitors arrive, they all leave with the same thing — unforgettable memories.