We’ve been featured in the Telegraph! Click the link below to read the full article!
Launching a business is a tricky process. It is not just a case of knowing your market, but also knowing the moment to unleash your plan on the public. When is the right time, and when is wrong? Many – even without a degree in economics – would say that setting up a travel project when a virus has shut down the planet probably comes under “wrong time”.
“Yes, some people have said to me, ‘what are you doing launching in the middle of a pandemic?’,” Melissa Tilling laughs. “I suppose it’s a good question – but, well, I think this is exactly the time that we should be launching. There might not be very much demand for travel right now, but we are going to be ready when the resurgence occurs. Not just to sell travel, but to help charities that have probably never needed help more.
Link to article on The Telegraph website here.